I remember writing an article in 2006
with
the title of " known by another acronym "to help the Brazilian market to meet and settle the terminology of area
marketing
search. I had already created a glossary , but I know that not
all
world have the patience to read a "dictionary". In any area of new knowledge it is natural for people on their way of learning, confuse terms or try to create new as it was with
MOB
that nowadays many professionals understood that it was not the ideal term for translation and mixed concepts in the field.
buy backlinks
seo johannesburg
Even after years, I still see that there are people who confuse the concepts. The situation worsens when more agencies or consultants disclose these words wrong for its customers and the market in general. If each resolve to create their own language and definition, live a Babel Tower where nobody will communicate right. I thought of a way to spread the correct terms and explain what is wrong in a way that had not been done
before
and it was easy for everyone to understand. I would again quote the great SEMPO glossary to support what I explain here, but I think I would fall on the problem of glossaries. With this explanation done, I will set only two terms which cause more confusion. They are the MOB and the SEM.
MOB
The acronym comes from
Marketing
Seekers Optimization. The problem with this acronym is that it tries to be both the "Marketing" Search Engine Marketing as the "optimization" of Search Engine Optimization ( SEO ). There is no English equivalent, which makes this conflict Brazilian term with the world market.
If you talk to a foreigner who does "MOB" he may think you are giving Mafia, or who is a participant of Flash Mob, or that is related to mobile (cellular). MOB talk to a Brazilian, he may find that you are talking about a clothing brand.:)
